Our Story

Welcome to Annabel’s of Cranbrook! Established in 2024 in the quintessential Kentish Market town of Cranbrook, Annabel’s serves the community as specialists in wooden toys and clothing for the early years. Our sourcing takes a meticulous process with the highest child safety standards at the forefront followed by being as ethically and sustainably minded as possible. We have a mission to provide the highest quality of children's toys and clothing while maintaining their affordability and practicality. 

When you visit Annabel’s you are walking into an emporium of high quality and affordable children’s wear and toys from newborn to five years old. In store you can find everything from pocket money toys to extra special occasion presents including clothing, toys, books, weaning, accessories and everything in between that you could need for those magical early years. So whether it is everyday goodies to support your littles one's development or an extra special birthday gift we are on hand to offer expert advice. Come on in to the shop to say hello and discover even more!

Our Brands

Pigeon Organics

Pigeon Organics design and create beautiful collections for small people. Their ethos is to really care about where their cotton comes from, who makes their clothes, who sells them and who wears them.  

Almost their entire range is certified by the Soil Association in accordance with GOTS (Global Organic Textile Standard).  This certification covers the entire supply chain, from field to finished product. 

Eleanor Charles

Eleanor Charles believes in the importance of fresh air, love and play for children to have happy, fulfilled and magical childhoods. Eleanor Charles was founded by mum of two, Katie Heptonstall, in 2022, shortly after the Covid pandemic when the importance of family time and sharing happy moments together had never been more valuable. Their styles are timeless and our products are high in quality; designed and made to last.  

Sustainability is a core value at Eleanor Charles. Eleanor Charles believe that sustainability is not just a box that can be ticked, but an issue which must be kept under constant review and improvement. They offer the Eleanor Charles Second Hand Service on all of our tweed wear, please read more about this and how you can use the service on their 'Our Second Hand Service' page.

Dandelion

Dandelion have been manufacturing their beautiful range of baby wear since 1995. All of their products are produced in Portugal and they pride themselves on supplying high quality garments at affordable prices. From summer dresses to cosy knitted onesies, Dandelion offers a quality and affordable selection of baby wear from the practical everyday to special first presents.

Dandelion specialises in Premature baby sizes and a comprehensive range of baby sleepsuits, pramsuits and all other essentials needed for your new arrival!

Mayoral 

Founded in 1941, Mayoral has been in the children’s clothing market for over 75 years and is one of the leading brands throughout Europe. Their slogan “making friends,” has been and still is a fundamental part of the Mayoral philosophy, which bases its success on offering the best package of style, price and quality in the market.

Producing high quality garments, all products are subject to strict controls that certify their safe use by children. With new ranges every season make sure to pop into Annabel’s to see the latest arrivals!

Aden & Anais

Aden & Anais was the first brand to bring to the market the combination of stylish, design-conscious and versatile muslin products. Founded by an Aussie mum, Aden & Anais has captured the trust of parents through their high quality products that deliver on practicality and stylability. For over a decade, Aden & Anais has been the proven brand of choice when it comes to muslins, swaddles and sleeping bags for your little ones. 

Bigjigs

A family business since 1985, Bigjigs toys remain lovingly designed in the UK. They have grown from a small business working from a garden shed in Kent to a global toy company with a presence in 100+ countries. To this day, Bigjigs remains committed to their core values; to craft high quality, safe, and sustainable toys that children love and parents trust. 

Classic World

Founded in 1998, Classic World started out with a mission to create better and higher quality toys for children globally. CW now creates toys that connect with children as they grow and evolve at each stage of development. Their design team is made up of teachers, designers and early childhood development counselors. CW established their own test lab for physical testing to provide test reports including EN71, ASTM, CPSIA, IS08124. Their manufacture has received top certificates including ICTI, BSCI, ISO9001, FCS certificate etc. Their sustainability commitment remains with sourcing wood from sustainable sources and processes that are ecologically friendly. 

Vilac

Founded in 1911 and between Champagnole and Saint-Claude, Vilac has been creating durable wooden toys with a vintage feel in the Jura mountains for over 100 years. Their wooden toys and games capture a sense of tradition, authenticity and true play. Generations have grown up playing with Vilac toys and to this day their quality and excitement for their products continues. “Vilac is the art of play!”