Brand Spotlight: Toby Tiger – Colourful, Organic Clothing for Little Adventurers

At Annabels of Cranbrook, we love discovering brands that combine exceptional quality with strong values, and Toby Tiger is a perfect example.

Founded in Brighton in 1998 by award-winning designer Zoe Mellor, Toby Tiger has become one of the UK's most recognisable organic childrenswear brands. Created with a vision to make children's clothing colourful, comfortable and environmentally responsible, the brand has been championing sustainable fashion long before it became mainstream.

Toby Tiger is instantly recognisable for its vibrant rainbow stripes, playful appliqué designs and cheerful prints that celebrate childhood. From everyday essentials and cosy sleepsuits to dresses, dungarees and seasonal collections, every piece is thoughtfully designed with both practicality and comfort in mind. The brand's commitment to using organic cotton ensures clothing is gentle on delicate skin while also helping to reduce environmental impact.

What we particularly admire is Toby Tiger's belief that children's clothing should be made to last. Their timeless designs are created to be worn, loved and passed on, making them a favourite with families looking for sustainable choices without compromising on fun or style.

As a family-run business, Toby Tiger continues to lead the way in ethical childrenswear, proving that sustainable fashion can be bright, playful and full of personality. Whether you're shopping for a newborn gift or refreshing a little one's wardrobe, Toby Tiger offers colourful pieces that children love to wear and parents can feel good about buying.

At Annabels of Cranbrook, we're delighted to showcase brands like Toby Tiger that share our passion for quality, sustainability and celebrating childhood through beautifully designed products.